Digital marketing, re- imagined with AI.
I'm Anjali Devi — a performance-focused marketing manager turning data, creativity and AI into campaigns that actually move the numbers.
Three years across B2B and B2C taught me one thing: great marketing is a conversation between data and imagination. I build data-driven campaigns that enhance engagement, grow communities and deliver ROI you can measure — amplified by AI tools like Claude, Jasper and Perplexity.
What I do
End-to-end digital campaigns — from strategy and content calendars to paid media, automation and the analytics that prove it worked.
How I work
AI-assisted, not AI-replaced. I pair prompt engineering and competitive intelligence with human taste to move faster without losing the brand.
Background
MBA in Marketing from Banaras Hindu University, a B.Sc. in Agriculture, and a path that runs from relationship banking to growth leadership.
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01
Campaign & Strategy
Social media strategy, paid media (PPC & display), campaign planning & execution, funnel optimisation and lead generation.
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02
AI-Powered Marketing
AI content creation with Claude, Jasper & Copy.ai, AI campaign management, competitive intelligence via AI agents, prompt engineering.
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03
SEO & Content
SEO & SEM best practices, Surfer SEO optimisation, ad copywriting & content optimisation, content scheduling & calendar management.
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04
Analytics & Automation
Performance tracking & ROI analysis (GA4, Clarity), marketing automation & CRM, GTM & custom event tracking, tagging, metadata & ASO.
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05
Creative & Collaboration
Visual content production (Canva, CapCut), remote team coordination, cross-functional collaboration and conflict management.
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A stack that ships — 26+ tools across AI, analytics, SEO, CRM and creative.
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Jan 2024 — Apr 2026
Digital Marketing Manager
Adrubix Solution Pvt Ltd
- Automated social-media content calendars with Claude AI, cutting planning time by 40% while keeping brands consistent.
- Ran AI-driven competitive analysis with Claude & Perplexity for faster pivots and sharper targeting.
- Spearheaded end-to-end campaigns that grew qualified leads by 37% in Q1 and client acquisition by 35%.
- Mentored a cross-functional team of 7, improving turnaround by 28%.
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Jun 2023 — Dec 2023
Senior Content Writer
Adrubix Solution Pvt Ltd
- Built SEO-rich content strategies that lifted organic traffic by 60% in under six months.
- Produced high-converting copy for ads, sites and product pages, raising engagement by 45%.
- Owned brand consistency, tone and quality across every channel.
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Jan 2023 — Apr 2023
Digital Marketing Intern
Expertrons
- Built email & WhatsApp automation with SendGrid and WATI, boosting conversions by 30%.
- Managed CRM campaigns in LeadSquared, cutting response time by 40%.
- Wrote platform-specific content for LinkedIn and Quora to grow visibility.
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Nov 2021 — Dec 2022
Digital Marketing Specialist
Plop Stories
- Drove ASO & metadata optimisation, lifting app installs by 50% and visibility by 70%.
- Built 200+ quality backlinks, raising domain authority by 12 points.
- Ran A/B tests that improved landing-page conversions by 22%.
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May 2021 — Oct 2021
Relationship Manager — BLG
ICICI Bank Ltd
- Managed 130+ SME clients, growing cross-sell opportunities 15% YoY.
- Drove 20% growth in loan acquisition through market analysis.
- Resolved escalations with a 95% satisfaction rate.