What I do
End-to-end digital campaigns — strategy, content calendars, paid media, automation, and the analytics that prove it worked.
Anjali Devi.
A performance-focused marketer turning data, content & AI into campaigns that build communities and deliver measurable ROI — across B2B and B2C.
01 — Approach
Great marketing is a conversation between data and imagination. I build campaigns that are measured, optimised and unmistakably on-brand — accelerated by AI tools like Claude, Jasper and Perplexity.
How I work
AI-assisted, not AI-replaced. I pair prompt engineering and competitive intelligence with human taste to move faster without losing the brand.
Background
MBA in Marketing (BHU), a B.Sc. in Agriculture, and a path running from relationship banking to growth leadership.
02 — By the numbers
Outcomes from real campaigns across four companies.
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Years driving growth
0
More qualified leads, Q1
0
Organic traffic, 6 months
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Less planning time via AI
03 — Expertise
Five things
Five things
I'm great at.
Campaign & Strategy
Social media strategy, paid media (PPC & display), campaign planning & execution, funnel optimisation and lead generation.
AI-Powered Marketing
AI content with Claude, Jasper & Copy.ai, AI campaign management, competitive intelligence via AI agents, prompt engineering.
SEO & Content
SEO & SEM best practices, Surfer SEO optimisation, ad copywriting & content optimisation, calendar management.
Analytics & Automation
Performance tracking & ROI (GA4, Clarity), marketing automation & CRM, GTM & custom event tracking, ASO.
Creative & Collaboration
Visual content production (Canva, CapCut), remote team coordination, cross-functional collaboration and conflict management.
26 tools in the stack
ClaudePerplexityChatGPTJasper
SEMrushAhrefsSurferHubSpot
SalesforceGA4GTMMeta Ads
Google AdsMailchimpCanvaCapCut
04 — Experience
Where I've
Where I've
made impact.
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Jan 2024 — Apr 2026
Digital Marketing Manager
Adrubix Solution Pvt Ltd- Automated content calendars with Claude AI — 40% less planning time, brand intact.
- Grew qualified leads 37% in Q1 and new-client acquisition 35%.
- Mentored a cross-functional team of 7, cutting turnaround 28%.
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Jun 2023 — Dec 2023
Senior Content Writer
Adrubix Solution Pvt Ltd- SEO-rich content lifting organic traffic 60% in under six months.
- High-converting copy raising engagement 45%.
- Owned brand consistency, tone and quality across channels.
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Jan 2023 — Apr 2023
Digital Marketing Intern
Expertrons- Email & WhatsApp automation (SendGrid, WATI) — conversions up 30%.
- CRM campaigns in LeadSquared — response time down 40%.
- Platform-specific content for LinkedIn & Quora.
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Nov 2021 — Dec 2022
Digital Marketing Specialist
Plop Stories- ASO & metadata — app installs up 50%, visibility up 70%.
- 200+ quality backlinks, domain authority up 12 points.
- A/B tests improving landing-page conversions 22%.
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May 2021 — Oct 2021
Relationship Manager — BLG
ICICI Bank Ltd- Managed 130+ SME clients, cross-sell up 15% YoY.
- Drove 20% growth in loan acquisition via market analysis.
- Resolved escalations with a 95% satisfaction rate.
Claude 101Claude Code 101
AI-Powered Digital MarketingGoogle Analytics (GA4)
Fundamentals of Digital MarketingLean Six Sigma — White Belt
MBA — Marketing, BHUAdvanced MS Excel