What I do
End-to-end digital campaigns — strategy, content calendars, paid media, automation, and the analytics that prove it worked.
Anjali Devi — Digital Marketing Manager
Growth, engineered.
A performance-focused marketer turning data, content & AI into campaigns that build communities and deliver measurable ROI — across B2B and B2C.
01 — About
Great marketing is a conversation between data and imagination. I build campaigns that are measured, optimised and unmistakably on-brand — accelerated by AI like Claude, Jasper & Perplexity.
How I work
AI-assisted, not AI-replaced. I pair prompt engineering with human taste to move fast without losing the brand.
Background
MBA in Marketing (BHU), a B.Sc. in Agriculture, and a path from relationship banking to growth leadership.
02 — The receipts
0Years driving growth
0More qualified leads, Q1
0Organic traffic, 6 months
0Less planning time via AI
03 — What I'm great at
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Campaign & Strategy
Social media strategy, paid media (PPC & display), campaign planning, funnel optimisation and lead generation.
AI-Powered Marketing
AI content with Claude, Jasper & Copy.ai, AI campaign management, competitive intelligence, prompt engineering.
SEO & Content
SEO & SEM best practices, Surfer SEO, ad copywriting & content optimisation, calendar management.
Analytics & Automation
Performance tracking & ROI (GA4, Clarity), marketing automation & CRM, GTM & event tracking, ASO.
Creative & Collaboration
Visual content (Canva, CapCut), remote team coordination, cross-functional collaboration, leadership.
26 tools in my stack
ClaudePerplexityJasperSEMrushAhrefsGA4GTMHubSpotMeta AdsCanva
04 — Experience
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- Automated content calendars with Claude AI — 40% less planning time.
- Grew qualified leads 37% in Q1 and client acquisition 35%.
- Mentored a team of 7, cutting turnaround 28%.
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- SEO-rich content lifting organic traffic 60% in under six months.
- High-converting copy raising engagement 45%.
- Owned brand consistency, tone and quality.
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- Email & WhatsApp automation — conversions up 30%.
- CRM campaigns in LeadSquared — response time down 40%.
- Content for LinkedIn & Quora.
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- ASO & metadata — app installs up 50%, visibility up 70%.
- 200+ backlinks, domain authority up 12 points.
- A/B tests improving conversions 22%.
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- Managed 130+ SME clients, cross-sell up 15% YoY.
- Drove 20% growth in loan acquisition.
- 95% customer satisfaction rate.
05 — Credentials
Claude 101Claude Code 101AI-Powered Digital Marketing
Google Analytics (GA4)Digital Marketing Fundamentals
Lean Six Sigma — White BeltMBA — Marketing, BHUAdvanced MS Excel