Issue 01 — Growth Anjali Devi Portfolio / 2026
The Growth Issue · Digital Marketing Manager

Data,Content& AI.

A performance-focused marketer turning measurement and imagination into campaigns that build communities — and move the numbers that matter.

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Anjali Devi
fig.01 — A.D.
01 — Editor's Letter

Great marketing is a conversation between data and imagination. I build campaigns that are measured, optimised and unmistakably on-brand — accelerated by AI like Claude, Jasper & Perplexity, but never replaced by it.

My work spans end-to-end digital campaigns: strategy, content calendars, paid media, marketing automation, and the analytics that prove it worked. I pair prompt engineering with human taste to move fast without losing the brand.

The path here was not a straight line — an MBA in Marketing from BHU, a B.Sc. in Agriculture, and a stretch in relationship banking. Each taught me the same lesson: growth is a system you can design.

02 — By the Numbers
37%more qualified leads in Q1
60%organic traffic in six months
40%less planning time via AI
50%more app installs through ASO
Anjali Devi at work

“AI-assisted, not AI-replaced. Prompt engineering meets human taste.”

03 — Features

Five chapters of measurable growth.

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F.01

Digital Marketing Manager

Adrubix Solution · 2024–2026
  • Automated content calendars with Claude AI — 40% less planning time.
  • Grew qualified leads 37%, client acquisition 35%.
  • Mentored a team of 7.
F.02

Senior Content Writer

Adrubix Solution · 2023
  • SEO-rich content lifting organic traffic 60%.
  • Copy raising engagement 45%.
  • Owned brand tone & quality.
F.03

Digital Marketing Intern

Expertrons · 2023
  • Email & WhatsApp automation — conversions up 30%.
  • CRM in LeadSquared — response down 40%.
  • LinkedIn & Quora content.
F.04

Marketing Specialist

Plop Stories · 2021–2022
  • ASO — installs up 50%, visibility 70%.
  • 200+ backlinks, DA up 12 pts.
  • A/B tests, conversions 22%.
F.05

Relationship Manager

ICICI Bank · 2021
  • 130+ SME clients, cross-sell 15% YoY.
  • Loan acquisition up 20%.
  • 95% satisfaction.
04 — The Index

Campaign & Strategy

Social strategy, paid media (PPC & display), funnel optimisation, lead generation.

AI-Powered Marketing

Claude, Jasper & Copy.ai, AI campaign management, competitive intelligence, prompt engineering.

SEO & Content

SEO/SEM, Surfer SEO, ad copywriting, content & calendar management.

Analytics & Automation

GA4, Clarity, GTM, marketing automation & CRM, ASO.

Credentials: Claude 101 · Claude Code 101 · AI-Powered Digital Marketing · Google Analytics (GA4) · Lean Six Sigma White Belt · MBA Marketing, BHU · Advanced MS Excel

Anjali Devi portrait
05 — Colophon

Got a brand that deserves to grow?

anjalidimbhu@gmail.com