What I do
End-to-end digital campaigns — strategy, content calendars, paid media, automation, and the analytics that prove it worked.
✦ Portfolio / v.2026 / AI-powered growth
Marketing, computed.
I'm Anjali Devi — a performance-focused marketer fusing data, content & AI into campaigns that build communities and deliver measurable ROI across B2B and B2C.
STATUS available_2026
STACK 26+ tools
EXP 3+ years
scroll ↓
Great marketing is a conversation between data and imagination. I build campaigns that are measured, optimised and unmistakably on-brand — accelerated by AI like Claude, Jasper & Perplexity.
/ anjali_devi.2026
How I work
AI-assisted, not AI-replaced. I pair prompt engineering and competitive intelligence with human taste to move fast without losing the brand.
Background
MBA in Marketing (BHU), a B.Sc. in Agriculture, and a path running from relationship banking to growth leadership.
0
Years driving growth
0
More qualified leads, Q1
0
Organic traffic, 6 months
0
Less planning time via AI
[ 02 / expertise ]
Five disciplines,
Five disciplines,
one growth engine.
Campaign & Strategy
Social media strategy, paid media (PPC & display), campaign planning & execution, funnel optimisation and lead generation.
AI-Powered Marketing
AI content with Claude, Jasper & Copy.ai, AI campaign management, competitive intelligence via AI agents, prompt engineering.
SEO & Content
SEO & SEM best practices, Surfer SEO optimisation, ad copywriting & content optimisation, calendar management.
Analytics & Automation
Performance tracking & ROI (GA4, Clarity), marketing automation & CRM, GTM & custom event tracking, ASO.
Creative & Collaboration
Visual content production (Canva, CapCut), remote team coordination, cross-functional collaboration and conflict management.
26 tools in the stack
ClaudePerplexityChatGPTJasper
SEMrushAhrefsSurferHubSpot
GA4GTMMeta AdsGoogle Ads
[ 03 / experience ]
A track record
A track record
of measurable wins.
-
- Automated content calendars with Claude AI — 40% less planning time, brand intact.
- Grew qualified leads 37% in Q1 and new-client acquisition 35%.
- Mentored a cross-functional team of 7, cutting turnaround 28%.
-
- SEO-rich content lifting organic traffic 60% in under six months.
- High-converting copy raising engagement 45%.
- Owned brand consistency, tone and quality across channels.
-
- Email & WhatsApp automation (SendGrid, WATI) — conversions up 30%.
- CRM campaigns in LeadSquared — response time down 40%.
- Platform-specific content for LinkedIn & Quora.
-
- ASO & metadata — app installs up 50%, visibility up 70%.
- 200+ quality backlinks, domain authority up 12 points.
- A/B tests improving landing-page conversions 22%.
-
- Managed 130+ SME clients, cross-sell up 15% YoY.
- Drove 20% growth in loan acquisition via market analysis.
- Resolved escalations with a 95% satisfaction rate.
Claude 101Claude Code 101
AI-Powered Digital MarketingGoogle Analytics (GA4)
Fundamentals of Digital MarketingLean Six Sigma — White Belt
MBA — Marketing, BHUAdvanced MS Excel